Krumsiek & Associates, P.C. prides itself on the foundations from which it's built such a high reputation of providing timely and great advice to our clients. Through the visions of its founders, their dedication, loyalty to the craft, and personal values- the logo represents what is Krumsiek & Associates, P.C. Noted below is an in-depth breakdown of the logo.
The logo was started on the basis of Matthew forming the company. The letter M is the foundation with the two buildings forming the letter to represent that Krumsiek & Associates, P.C. is always looking to expand. This simplified premise starts the framework of our logo design which fluxes into even greater meaning.
The color scheme was decided on right away.
Blue is interpreted to constitute trust, honesty and loyalty- three of the values held so strong and steadfast by the founders. From a psychology perspective, the selection of a darker shade of blue such as navy exhibits an inner security and confidence; reliable and responsible. A perfect representation of the services and visions of the company.
Orange is a powerful color. It is said that in the ancient times if wisdom or a change of any kind was sought, burn an orange candle for seven nights. Orange stimulates enthusiasm and creativity, it subliminally suggests vitality with endurance. Businesses need energy to sustain, grow, and find success.
The real-life representation of these colors lives and breathes within our office.
From there, the character, uniqueness, and fortitude were added as marked by the alphabetized list below and read as follows:
A) - The highest peak (building), shows our strive for perfection. Our continued drive for the success of our clients and our firm. It is the area by which few other advisers dare to cross and distinguishes our advice from the rest. It is the advantage of superior expertise rising above the competition. To our clients, this is having our Rolodex of influences in your corner. Understanding whatever conflict or situation arises, our firm will rise above with a swift resolution.
B) – The smaller peak (building) in the back is symbolic of mankind - we are always working harder for our next generations. The second building reminds us that there is always competition in the marketplace. Without proper planning, competition can easily overrun us. The necessity of keeping up to date on what new capabilities are available and how the ever-changing tax laws can be capitalized. Overall it reminds us, while experts in our craft, we are only on our way to total greatness.
C) - The steps in the building represent the stages of business. Each company goes through growth stages on their way to the top. Likewise, there are mirrored steps on the reverse side in the decline of an industry or business. These multi-steps add character to the buildings. The choices we take in business- the efficiencies, strategies, and services we implement- build the character and reputation of our businesses. We developed this logo to represent the character of Krumsiek & Associates, P.C. and the way building the road to our futures will be marked by our strategic decisions.
D) - The transparent middle structures of the buildings remind us that although solid, business is an always changing environment- so is the tax codification. Although we are experts, we must undertake the demanding education to ensure we stay sharp in our minds to face the ever-growing field.
E) – The circle of trust. It has been said that to find the light of truth and loyalty, one would need to embark on a journey down a winding staircase. This symbolizes our reputation and the trust and loyalty to our clients. It is here where we provide the greatest attribute to our clients- confidence. We build our clients confidence by giving them the ability to make educated decisions. This ensures each choice is strategic.
F) – We are the foundation of success for many of our clients. We work with both startup organizations and seasoned businesses. This is where our experienced versatility shine in the growing of a company or the sustaining of success. The ability to have steadfast morals and values is vital in today’s business economy. The open foundation is a symbol to our clients that we take pride in helping them from the ground-floor, up.
G) – The swoosh from top to bottom indicates Krumsiek & Associates, P.C. is forever looking up and moving forward. We pride ourselves in being on the cutting edge of the taxation service industry. Each day we ensure we make an all-out effort to provide the highest of quality and value. We value each customer- large and small. We know the smallest client has the capability of becoming the largest client and vice versa. The curvature reminds us to always grow in mind, body, spirit, and education;to never settle.
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